Real influence [electronic resource] : persuade without pushing and gain without giving in / Mark Goulston and John Ullmen.
Using illuminating examples and anecdotes, the authors show how authentic communication, transparency and empathy are revolutionizing the seller-consumer relationship. This one-of-a-kind guide ties it all together with this simple sentiment: When you're upfront with your target audience, you create a win-win for everyone.
Record details
- ISBN: 9781470362843
- Physical Description: 1 sound file (6 hr., 19 min.) : digital.
- Edition: Unabridged.
- Publisher: Prince Frederick, MD : Recorded Books ; 2013, p2013.
Content descriptions
General Note: | Downloadable audio file. Title from title screen (viewed June 4, 2013). Recording originally produced by Gildan Media Corp., p2013. |
Restrictions on Access Note: | Access restricted to subscribing institutions. |
Participant or Performer Note: | Read by Walter Dixon. |
Additional Physical Form available Note: | Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices. |
System Details Note: | Mode of access: World Wide Web. Requires OneClick Digital Media Manager. System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA. |
Search for related items by subject
Subject: | Persuasion (Psychology) in organizations. Communication in management > Psychological aspects. |
Genre: | Audiobooks. Downloadable audio books. |