Never say die the myth and marketing of the new old age Cover Image

E-book

Never say die [electronic resource] : the myth and marketing of the new old age / Susan Jacoby.

Jacoby, Susan, 1945- (Author).

Summary:

In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.

Record details

ISBN: 9780307379603 (electronic bk.)
ISBN: 0307379604 (electronic bk.)
Physical Description: 1 online resource (xiii, 332 p.)
Edition: 1st ed.
Publisher: New York : Pantheon Books, c2011.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. 311-314) and index.
Formatted Contents Note:	Never say old -- Youth culture : an American tradition -- Boomer beginnings and age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- Greedy geezers and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy.
Source of Description Note:	Description based on print version record.