Twitterville how businesses can thrive in the new global neighborhoods

Record details

ISBN: 9781101135938 (electronic bk. : Adobe Digital Editions)
ISBN: 110113593X (electronic bk. : Adobe Digital Editions)
ISBN: 9781101136348 (electronic bk. : Adobe Digital Editions)
ISBN: 1101136340 (electronic bk. : Adobe Digital Editions)
Physical Description: electronic
electronic resource
remote
xii, 306 p. ; 22 cm.
Publisher: New York, N.Y. : Portfolio, 2009.

General Note:	Includes index.
Formatted Contents Note:	James Buck gets out of jail and inspires this book -- How it started. A Pinot kills Odeo ; Showtime ; Dell's parallel avenues ; Why Comcast cares ; Customers take control -- What they're doing. The Twitterville marketplace ; Global companies, local touch ; Seeing the wizard ; B2Bs are people, too ; Small business, big footprint ; Personal branding ; Braided journalism ; Conversations with constituents ; Goodwill fund-raising ; Dark streets -- How and why. Tips, metrics, and finer points ; Global neighborhoods -- Getting started.
Reproduction Note:	Electronic reproduction. New York : Penguin USA, Inc., 2009. Requires Adobe Digital Editions (file size: 2797 KB) or Adobe Digital Editions (file size: 377 KB).