Twitterville [electronic resource] : how businesses can thrive in the new global neighborhoods / Shel Israel.
Record details
- ISBN: 9781101135938 (electronic bk. : Adobe Digital Editions)
- ISBN: 110113593X (electronic bk. : Adobe Digital Editions)
- ISBN: 9781101136348 (electronic bk. : Adobe Digital Editions)
- ISBN: 1101136340 (electronic bk. : Adobe Digital Editions)
- Physical Description: xii, 306 p. ; 22 cm.
- Publisher: New York, N.Y. : Portfolio, 2009.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | James Buck gets out of jail and inspires this book -- How it started. A Pinot kills Odeo ; Showtime ; Dell's parallel avenues ; Why Comcast cares ; Customers take control -- What they're doing. The Twitterville marketplace ; Global companies, local touch ; Seeing the wizard ; B2Bs are people, too ; Small business, big footprint ; Personal branding ; Braided journalism ; Conversations with constituents ; Goodwill fund-raising ; Dark streets -- How and why. Tips, metrics, and finer points ; Global neighborhoods -- Getting started. |
Reproduction Note: | Electronic reproduction. New York : Penguin USA, Inc., 2009. Requires Adobe Digital Editions (file size: 2797 KB) or Adobe Digital Editions (file size: 377 KB). |
Search for related items by subject
Subject: | Twitter (Firm) Twitter. Internet industry > United States > History. Online social networks > Economic aspects. |
Genre: | Electronic books. |