Marketing for dummies

Record details

ISBN: 9780470567272 (electronic bk.)
ISBN: 0470567279 (electronic bk.)
ISBN: 9780470567296 (electronic bk. : Adobe Digital Editions)
ISBN: 0470567295 (electronic bk. : Adobe Digital Editions)
ISBN: 9780470567289 (electronic bk. : Mobipocket Reader)
ISBN: 0470567287 (electronic bk. : Mobipocket Reader)
Physical Description: electronic resource
remote
1 online resource (xvi, 368 p.) : ill.
Edition: 3rd ed.
Publisher: Hoboken, NJ : Wiley Pub., c2009.

General Note:	Previous ed.: Hoboken, N.J.: Wiley, 2004. Includes index.
Formatted Contents Note:	Designing a great marketing program. Optimizing your marketing program ; Strengthening your marketing strategy ; Writing a marketing plan -- Leveraging your marketing skills. Researching your customers, competitors, and industry ; Engaging your marketing imagination ; Pumping up your marketing communications -- Advertising for fun and profit. Perfecting your printed materials ; Signing on to outdoor advertising ; Broadcasting your message -- Finding powerful alternatives to advertising. Maximizing your web marketing ; Making a positive impression in low-cost ways ; Leveraging face-to-face marketing opportunities ; Going direct with your marketing -- Selling great products to anyone, anytime, anywhere. Making your brand stand out ; Finding the right pricing approach ; Distributing your product where your customers are ; Succeeding in sales and service -- The part of tens. Ten common marketing mistakes (and how to avoid them) ; Ten ways to launch guerilla [i.e. guerrilla] marketing attacks ; Ten (or so) ways to survive sales downturns ; Ten (plus one) tips for boosting web sales.
Source of Description Note:	Description based on print version record.