Business innovation for dummies

Summary: Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

Record details

ISBN: 9780470649107 (electronic bk.)
ISBN: 0470649100 (electronic bk.)
ISBN: 9780470649138 (electronic bk.)
ISBN: 0470649135 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xx, 357 p.) : ill.
Publisher: Hoboken, N.J. : Wiley, 2010.

Content descriptions

General Note:	Includes index.
Formatted Contents Note:	Making your mark as an innovator -- Stimulating your creative side: thinking in new and different ways -- Applying creativity and innovation to daily challenges -- Implementing a major innovation -- The part of tens.
Source of Description Note:	Description based on print version record.