Big think strategy how to leverage bold ideas and leave small thinking behind

Schmitt, Bernd. (Author). Pratt, Sean. (Added Author).

Summary: How did Apple rebound from a decade-long slump? By creating a product - the iPod - that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty." In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

Record details

Physical Description: electronic resource
remote
Publisher: Rego Park : Gildan Media, 2008.

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 4:32:52.
Formatted Contents Note:	Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
Participant or Performer Note:	Read by Sean Pratt.
System Details Note:	Requires OverDrive Media Console (WMA file size: 65365 KB; MP3 file size: 128039 KB). Mode of access: World Wide Web.