E-book
The 5 paths to persuasion the art of selling your message
Record details
- ISBN: 9780446506045 (electronic bk.)
- ISBN: 0446506044 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource (xiv, 240 p.) : ill. - Publisher: New York : Warner Books, 2004.
Content descriptions
| General Note: | Includes index. |
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | A new framework for understanding persuasion -- Introduction -- How does persuasion work? -- The five styles of decision making -- And how to influence each -- The charismatic decision maker -- Persuading the charismatic decision maker -- The thinker decision maker -- Persuading the thinker decision maker -- The skeptic decision maker -- Persuading the skeptic decision maker -- The follower decision maker -- Persuading the follower decision maker -- The controller decision maker -- Persuading the controller decision maker -- The pragmatics of persuasion -- How to read people -- Common mistakes -- Putting persuasion to the test. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Communication in management Persuasion (Psychology) Influence (Psychology) |
| Genre: | Electronic books. |
