E-book
AIGA professional practices in graphic design
Record details
- ISBN: 9781581157499 (electronic bk. : Adobe Digital Editions)
- ISBN: 1581157495 (electronic bk. : Adobe Digital Editions)
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Physical Description:
electronic resource
remote - Publisher: New York : Allworth Press, 2008.
Content descriptions
| General Note: | Title from eBook information screen. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Preface / Richard Grefé -- Part I. Relationships : Short history and the longer view / Milton Glaser -- Standards of professional practices / Richard Grefé -- How clients want to be treated / David C. Baker -- Marketing the design firm / Maria Piscopo -- Negotiating: lessons from a caveman / Ed Gold -- The process of setting fees / Eva Doman Bruck -- Standard form of agreement for design services / Jim Faris and Shel Perkins -- Hidden intellectual property hazards in web design / Don Brunsten -- Payment strategies / Emily Ruth Cohen -- Discount requests and retainer agreements / Cameron Foote -- Finding the perfect job / Michael Jefferson -- The design firm and its employees / Roz and Jessica Goldfarb -- Managing creative / Steve Liska -- The design firm and its suppliers / Don Sparkman -- Print design and environmental responsibility / Don Carli -- Part 2. Management : Legal structures for the design firm / Leonard D. DuBoff -- Principles of design firm management / Shel Perkins -- Transition / Colin Forbes -- Principles of managing the corporate design department / Peter L. Phillips -- Large project management / Eva Doman Bruck -- Successful creative briefs: linking business objectives and creative strategies / Emily Ruth Cohen -- Sales tax / Daniel Abraham and Marci Barbey -- Insurance basics for the designer / Ray and Scott Taylor -- Managing health and safety in the design studio / Monona Rossol -- Part 3. Rights : Copyright and licensing / Tad Crawford -- Infringement, influence and plagiarism / Tad Crawford and Steven Heller -- Understanding permissions / Lee Wilson -- Web design contracts and issues / Don Brunsten -- Other people's trademarks / Lee Wilson -- Trademarks and trade dress / Leonard D. DuBoff -- Trademarks in cyberspace / Lee Wilson -- Use of fonts / Allan Haley -- Resources : Organizations for graphic designers / Emily Ruth Cohen -- An endnote / Richard Grefé. |
| System Details Note: | Requires Adobe Digital Editions (file size: 677 KB). |
Search for related items by subject
| Subject: | Commercial art -- United States -- Management Commercial art -- United States -- Marketing |
| Genre: | Electronic books. |
